How to choose the right font for your logo

When it comes to choosing the right font for your logo, there are a lot of things that you need to take into consideration. But you have to remember that a font has its own personality and its own style; You don't want to choose a font which is happy go lucky and quirky if you want to get across a serious personality to your brand, maybe you're in the financial industry. Then you want to choose a font which will represent that well.

  If you choose a font which goes against your brand's tone and voice and the visuals of it, then it's going to be a mish mash and it's going to be confusing for the viewer.

  If you're not sure about fonts and the right one to use for your brand, I would highly recommend that you speak to a graphic designer who is experienced in choosing a font and matching it up to brands.