Moroccan Programmers - Podcast / Youtube Channel Branding

General concept

Days ago before making this, I was browsing on Facebook then I came across this Facebook page with few likes, and didn’t like the logo at all as it’s used for a field that is IT in general, and has something to do with graphic design because it’s too generic and pretty much too easy and expected.

 That was one reason; the second one I wanted to make something that represents my identity and culture as well. And because I am mainly dealing with kind of Islamic design; I decided to make. Something that’ll reflect this.

About the Brand

Speaking of the brand; I wanted to make this for Youtube Podcast / Channel that is dedicated to News, Interviews, Shows .. that’s why you’ll see the mikes and a t-shirt for podcasting and outdoors interviewing as well.

For this reason, I spent 4 days creating a Behance(link) presentation/project that is dedicated to explaining the whole concept of this project.

Brand explanation

The logo could be divided into 4 parts; the circle and the small triangles, The Calligraphic kind of icon and the name with both Arabic and English. The one might ask; why choosing English over French? Well, that’s because French is not the language of science and/or IT, it’s more global than French, and because I don’t pretty much like French, and my academic background is English as well. 

Coming to the signification of the concept, there are some hidden items like the coding symbols (if that’s the correct name), respectively; </> and the small triangles signify the arrow that you find if you apply the inspect option on chrome (I genuinely don’t know what they're called). You have the first-word “Programmers” illustrated in Arabic Calligraphy with a font like Diwani but pretty customized, with - of course - the Authentic Arabic decoration. The title-ish thing was my own decision to use Arabic and English (back to the previous paragraph).

The colour choice was implemented after a few days of searching for different platforms of colour palettes like Adobe Color and ColourHunt. I finally find something that is a little bit dark and somewhat clean and flat. Why dark? Well; everyone knows programming tables/spaces are dark, so yeah ..  web-related logos are supposed to be clean and joyful for the human eye that is going to be used more often online -Youtube videos, headers, banners, ads.. etc - than print stuff.

I demonstrated the logos on different background & kinda explained the logo layout as a whole to let non - designers out there know why I did what did with the logo layout, I wanted to see it on a black background & whether it’s clear and readable because readability is very vital when it comes to making ‘em.

Brand Showcases 

Youtube Dark was applied for a reason, the general theme of the whole concept is VERY suitable for this one rather than the bright one. 

As you can see; I made the channel art cover and all the details possible to let the viewers imagine as it was a real / Pod. channel  I tried to make thumbnails as well, with all the titles and icons included.

I worked with Youtube Players to see how the videos of the channel will look like, that’s why I put them side by side one with all the details and the other one just the video player. Now, as you can see clearly it’s awesome how the videos of the channel would appear ( the guy on the picture was taken from Google images; he’s a famous Moroccan programmer that’s very famous here & on social media). Learn More 

NB: these two players have been downloaded from the internet.but I made a lot of customizations to make ‘em fit in my need.

Microphones mockup

This Mockup was pretty challenging for me as it was my first time making this type of mockups, I went on Google then I downloaded this image, made it into png then tried to come up with the right mockup design. I could say I pretty nailed it.

now, moving to the box mic; which - again I don’t know its name - it will be used outdoors, in interviews, reports, and so on. I choose to make it wireless to facilitate the movement of the guy / reporter holding it.

I don’t really know what this mike is called, but it’s widely used in conferences, press ..etc,  the logo was made white to make it look cool on the black background  - again I don’t know what it’s called - and it is pretty cool actually.

Stationnery

I used this preview on stationnery, in case it’s needed - just in case - and it’ll make it easier for these guys to be aware of print. and maybe they’ll send invoices, give out business cards and envelope to send thank you notes maybe! they’re available only on Behance & if you are interested you can check them here.

I think t-shirts are very vital in podcasting channels to wear when people podcast, to let people know what they are & what they do, they showcase the business/channel in a very professional way.

I even made some extras at the end, I created the whole name “ Moroccan Programmers” in Arabic Calligraphy style to use as a signature, they’re available only on Behance & if you are interested you can check them here.